Credits: True Local

When it comes to being a reliable and trusted service, these guys pride themselves for being a key part in helping their community. We spoke to David Amaneddine, CEO of AAA City Removalist to hear his story:

What is your business story?

It was in 2005; I realised the gap and need for a quality removals service that wasn’t just affordable, but one that will provide a solution to customers, regardless of budget, location or distance being moved. After moving a few families and offices, AAA City Removalist made quick progress in growing to be one of Australia’s most recognised Removalist who understands customers needs and how to Relocate their Furniture with Care and Consultation to ensure a smooth move.

AAA City Removalist was built on trust, reliability and hard work. We earned our recognition and growth as a result of not just Moving People, but looking after Communities in need by way of lending a helping hand, through donations or moving the helpless, needy and seniors.

AAA City Removalist and its Alliance Partners are proud of the reputation that we have built in Australia. We realize that our customers are the best advertisement. On 22nd March 2011, we were interviewed and praised on radio station Hope 103.2 for lending a helping hand to our community and for the generous donations we give to many reputable organisations listed on our website.

What do you love the most about having a local business?

The fact that locals are entrusting us to move their possessions is overwhelmingly humbling. Seeing familiar faces and referrals that are associates or family allows me to remember that I belong to an interconnected society.

What made you want to start your own small business?

There was a gap in the relocation market. It was either budget or premium companies servicing the community. AAA City Removalist has been able to adhere to high standards with our quality trained removalists and keep our prices exceptionally affordable. We have managed this by increasing our fleet of trucks which helped lower our costs. We are proudly the premier affordable class company.

How do you get the most out of your businesses?

We have a varied marketing mix from online all the way to Word of Mouth. In this day and age, return business is the life jacket for any business. It is also the most rewarding. We have at least 40 return customers or customers that have been referred to us each week.

How important is it for you to have a strong online profile and attract new leads on sites like True Local?

It is imperative for my company to be seen on directories like True Local. Being a large company, if we don’t have exposure in the local community, it may affect us by missing out on opportunities around us. We are big enough to know but small enough to care.

What is your business famous for?

As a removals company in Home Removalists Sydney & Canberra, we are backed by years of quality experience in removals and have served over 100,000 Customers. Our professionals make every effort to transport all your goods in their best condition.

What is your favourite local business in your area?

I don’t have one favourite business. I don’t see businesses, I see people; families and humans doing their best to not only survive, but thrive in a challenging market. I see people trying to navigate through the quagmire of rules and laws and customer expectations.

Do you have any advice for small businesses just starting up?

Have the courage to showcase your difference to consumers. Many businesses get caught up in the sea of sameness and ending losing their passion and identity. They forget why they initially decided to go into business in the first place. Money is just the reward for your product and service; it should not be the only goal.

What’s one quirky fact about your business?

Every customer that moves with us receives a FREE VIP Card valued at $175 at the culmination of your Removal service. The recipients of this Removalist Membership card are entitled to a VIP crew, even at short notice. You will also receive FREE mattress wraps, FREE boxes and many more entitlements. Your friends can even use your AAA City Removalists VIP Card and receive the same VIP service.

Credits: True Local

Richard’s Thank you Letter


When I founded The X2 Group in 2012 ( has time really gone by that fast?!?) I made sure that the Network would follow one golden rule:

A Network is only as good as the members that are part of it.

Every Member of X2 is part of the X2 Eco-System. My team & I work tirelessly to go above and beyond for our members.

When i founded the company 5 years ago it was just me and my laptop working day and night to build a Network that everyone would be proud to be a part of. Today I have a dedicated team of 19 talented individuals from all over the World who speak over 10 languages.

How is X2 Different from other Networks?

I am extremely happy to receive this award. But, it is not X2 that won, but all the Members of X2 who truly earned this recognition. Our aim is to be the most professional Logistics Network in the World. And in accordance with that, we have done more & implemented more than any other Network in the World. (Click here to find out what makes X2 different from other Networks)

X2 is based upon our directive and expectation of professionalism. We go the extra mile where others are unwilling to go or simply just cant be bothered or have to resources to go.

X2 Conference

Every network worth its salt has an Annual Conference. During this time, all the members get together under one roof and meet with each other either during the cocktail reception / the Gala Dinner / during the 1:1 Meetings. But not all members can attend the annual conference either due to scheduling conflicts / location. Hence my team & I have set up a schedule where we try to hold X2 conferences at all continents and provide maximum chances for members to meet each other. Our most upcoming event is X2 SEA, that is to be held in Kuala Lumpur, Malaysia on the 4th of September. Click the image below to view more details.


To Finish off, I would like to thank each & every member part of X2, if not for you then there would be no us. And I would like to thank my team, who work with passion to help X2 reach new heights.



The X2 Team Visits the Asia Cold Chain & Warehousing show held in Bangkok, Thailand.


What is the Asia Cold Chain Show?

Asia Cold Chain Show (ACCS) is an International exhibition & conference on cold chain, cold logistics, temperature controlling, refrigeration, storage, distribution and cold supply chain sectors.

It aims to bring Decision makers and buyers from every aspect of the user industry to find the very latest solutions and technologies. In its 2016 edition in Bangkok, the event featured 80 exhibiting companies showcasing over 250+ solutions and about 5,814 attendees from 34 countries visited the event.

At X2 it is one of the top priorities to keep up with the global trends. To be aware of all the industry changes. This then allows us to

inform all our members and keep them in the loop.


The show garnered contribution from leading associations including Warehouse Silo and Cold Storage Business Association. Cold Chain Association of Indonesia, Federation of Cold Storage Association of India, Agriculture and Food Marketing Association for Asia also contributed. The Pacific, Hong Kong Logistics Association, Thai Airfreight Forwarders Association, Federation of Malaysia Freight Forwarders and Supply Chain & Logistics Association of Australia are some of the other noted contributors.

Many topics were covered during the 3 day Conference.

Prominent conference topics covered:

  • Evolution of cold chain as the spine of food business in ASEAN
  • Explore the business opportunities in supply chain & temperature controlled logistics in key emerging markets of ASEAN
  • Monitoring solutions: a case study in improving compliance, operational efficiency and providing full visibility in the pharmaceutical supply chain
  • Building an efficient risk management, packaging and monitoring strategy to develop and maintain quality of the cold chain process
  • Evaluating importance of reefer transport solutions to maintain quality standards of fresh produce

There are a number of reasons why X2 is different from every other Logistics Network in the World. And also a reason why it is also titled “The Most Professional Logistics Network in the World”. One of the main reasons is that there is constant networking, & not just once every year during the Conference. At X2 the Networking is yearlong.

X2 C.E.O Richard Overton pays utmost importance to visiting and meeting X2 Members whenever & wherever possible. He strongly believes that maintaining relationships, listening to feedback & discussing opportunities is the key to a strong and cohesive group of professionals looking to grow and develop global trade lanes.

Richard visiting X2 Founding members Richwell Global Forwarding: Evelyn Khoo & Stephen Yeo

Richard visiting X2 Founding members Richwell Global Forwarding: Evelyn Khoo & Stephen Yeo

Richard with X2 Founding Member Prem Singh from Arian Worldwide Logistics

Richard with X2 Founding Member Prem Singh from Arian Worldwide Logistics

Richard visiting the office of X2 Critical Member JHJ Singapore

Richard visiting the office of X2 Critical Member JHJ Singapore

Richard at the AEO Logistics warehouse

Richard at the AEO Logistics warehouse

This Week’s of the X2 Chronicles contains all the highlights from the 4th Annual X2 Conference. Inside you will find all the images from the Conference. Richard’s personal thank you letter to all the delegates who attended. Also all the News outlets the Conference was featured in.


X2 Movers Chronicles March Edition 2017 1200x1200-1